ACOSLABS

COMMERCE AT MACHINE SPEED

ACOS Labs helps CPG companies transition from legacy commerce operating models to AI-native systems built to compete at machine speed.

We advise, architect and build.

Speak with ACOSLABS
I
Advisory
We partner and advise to define the strategic operating model needed to compete at machine speed in modern commerce.
II
Architecture
We design AI-native commerce operating systems, governance models and intelligence layers.
III
Build
We build towards a continuous commerce engine that operates across products, channels, and retailers in real time.
01
Why Now
The Shift

Human-Speed Commerce is Over.

Most CPG and retail companies aren’t failing because they lack data or tools — they’re stuck in outdated structures: slow decision cycles, fragmented teams, and human-dependent execution. ACOSLABS is designed to rewire that entire system.

The Old Model
Weekly or monthly optimization cycles
Fragmented tools, agencies, and point solutions
Brand power and distribution as competitive moat
Human teams limited by capacity and attention
Back-office industrialized, front-office still manual
The New Reality
Algorithms rank products in real time, continuously
AI mediates consumer discovery and purchase decisions
Challenger brands win on speed and agility, not scale
Over 70% of Amazon searches are non-branded
Emergent brands winning in 16 of the top 18 CPG categories
02
Scale of the Challenge
The Problem

Brands are missing the majority of the market.

A single mid-size CPG brand faces over 4 million optimization decisions per year. Human teams manage a fraction. The rest is invisible, unoptimized, and losing ground.

2,000
Products with individual page, content & media requirements
×
4
Major retailers, each with proprietary algorithms
×
10
Digital shelves per product, per retailer
×
52
Weeks of continuous optimization
=
4M+
Annual optimization cycles per brand
03
Our Approach
From Legacy to AI-Native

We don’t sell AI.
We operationalize it.

ACOSLABS helps companies bridge the gap between the old world and the new — guiding teams from manual workflows, siloed operations, and slow optimization cycles toward intelligent, automated systems built for an AI-mediated economy. 

01
Target the exact problem
We work with organizations stuck in legacy structures and help them transition into environments where millions of decisions are made in real time by AI systems — not human teams.
02
Install, don’t just advise
Through advisory, architecture, and embedded execution, we design AI-native commerce systems and embed directly into organisations to make them work in reality — not in theory.
03
Turn static into adaptive
The end state isn’t a tool or a dashboard. It’s a continuously evolving commerce engine that senses, decides, and executes across products, retailers, and channels in real time.
04
Compete inside the algorithms
Commerce is no longer won by brand alone — it’s won by how well a company performs inside algorithmic ecosystems: Amazon, retail media, AI agents. We help brands compete inside those systems.
04
Investor Positioning
Why Now

Commerce has become a Machine Problem.

The structural forces reshaping commerce are permanent and accelerating. The companies that win will be faster systems — not just better marketers. ACOSLABS is the execution layer that makes that transition real.

  • Retail algorithms now shape demand — not brand advertising alone
  • AI agents will increasingly mediate discovery and purchase decisions
  • Digital shelves change continuously — periodic cycles are structurally obsolete
  • Emergent challengers win in 16 of the top 18 CPG categories on Amazon
  • Over 80% of executives say complexity has outpaced their ability to manage it
  • No commerce system of record exists — the front office remains fragmented
"The CPG industry needs an agentic enabled control layer to compete in an AI-mediated economy."
— ACOSLABS investor positioning thesis
Target Customer Profile
Mid-to-large CPG brands and retailers with meaningful digital commerce portfolios — typically $100M+ in managed digital sales across Amazon, Walmart, Target, and D2C channels.
05
Leadership
The Team

Commerce expertise.
AI-native systems thinking.
Enterprise transformation.

We are a combination of global consultants, commerce experts, AI-native systems thinkers, brand creatives, and enterprise transformers.

Jeriad Zoghby, Co-Founder and CEO of ACOSLABS
Jeriad Zoghby, PhD
Co-Founder & CEO
25 years building intelligent systems across commerce, supply chain, manufacturing, and personalization. Global leadership in omni-channel and digital marketplaces.
Roald van Wyk, Co-Founder and Chief Creative Officer of ACOSLABS
Roald van Wyk
Co-Founder & CMO
30 years scaling brands across Africa, Asia, Europe, and the Americas. Founded and led global Brand Experience for Commerce at Fortune 500 scale.
Rasmus Foyer of ACOSLABS
Rasmus Foyer
Co-Founder & CTO
Architects agentic systems combining GenAI, ML, deterministic workflows, and human intelligence. Deep hands-on work across data pipelines, RAG implementations, and multi-agent frameworks.
06
Thought Leadership
Latest Thinking

Writing from the edge of Machine-Speed Commerce.

Essays from ACOSLABS founders on AI-native systems, creative judgment, and the new operating models shaping commerce.

Roald van Wyk · Jun 14, 2026

The New Creative Challenge: Dual Defence for Dual Deference

Brands now have to earn preference from people and recommendation from the machines increasingly acting on their behalf.

Read on Substack
Jeriad Zoghby · Jun 9, 2026

Retail Media Is the Wrapper. The Gift Is Commerce Media.

A look at why retail media is only one fragment of a wider commerce media system wired across the full funnel.

Read on Substack
Jeriad Zoghby · May 26, 2026

Agentic Shopping Is Reshaping Industries. Agentic Buying Is Click-Bait.

A sharper view of why AI is changing shopping and discovery faster than it is changing autonomous buying.

Read on Substack
Jeriad Zoghby · May 12, 2026

The Barbarian Swarm Stealing Your Share

A warning that the real CPG share threat is not small brands alone, but the platform architecture helping challengers win at machine speed.

Read on Substack
Roald van Wyk · May 4, 2026

Stop Firing the Future

A case for protecting creative judgment, taste, and human originality as AI systems scale across brands and operating models.

Read on Substack
Jeriad Zoghby · Apr 28, 2026

The Boards Are Right About the Wrong Thing

A founder essay on why CPG is not facing a leadership crisis so much as an operating-model crisis.

Read on Substack

Build the operating model for machine-speed commerce.

ACOSLABS is working with select CPG and retail partners. Investor conversations are open.

Speak with ACOSLABS Request investor brief →

info@acoslabs.com | acoslabs.ai